• ICON
  • Nieuwe Graanmarkt /
  • Place du Nouveau Marché aux Grains 5
  • 1000 Brussels
  • Open from Monday till Saturday
  • 10.30 – 18.30
  • All Sundays
  • 13 -17 pm
  • +32 2 502 71 51



Fall / Winter 16

20 September 2016

Charlotte Chesnais


New designer at ICON this season and sold in Belgium for the very first time, Charlotte Chesnais  is the new name to follow in jewelry.

After working on the ready to wear at Balenciaga for several years more…

16 September 2016



New delivery by Roseanna in store more…

12 September 2016

Acne Studios


Pastels for Acne Studios this season. First deliveries are in store, much more to come.. more…

10 September 2016

FW 2016


New season – New designers.. ICON is proudly presenting Charlotte Chesnais and Carolina Ritzler this season, both of them sold for more…

17 May 2016

Wim Bruynooghe


New designer at ICON this Summer. Wim Bruynooghe is a Belgian designer graduated at the fashion department of more…

10 May 2016



Summer 16 collection by Sea – available in store more…

3 May 2016

Simon Miller

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New designer at ICON this summer, we’re excited to show you this one.. Founded on the principles of japanese fabrication, the fabrics are aged with advanced wash techniques more…

23 April 2016

Ulla Johnson


NEW designer at ICON this season, introducing New York based Ulla Johnson more…

18 April 2016

Sunday 1st of May STOCK SALE


STOCK SALE coming up // up to 80% on previous collections this Sunday 1st of May 12h – 18h more…

12 April 2016

Mother Of Pearl

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Cause we all need some flowers once in a while .. Summer 16 by Mother Of Pearl in store now more…

08 April 2016

Kim Mee Hye

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OPEN YOUR HEART – the new collection by Kim Mee Hye – HEART earring in 18kt gold, with or without diamonds now available in store more…

3 April 2016

Isabel Marant Etoile

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something seventies for summer by Etoile Isabel Marant


28 March 2016

Filles a papa


Summer 16 by Filles a papa – all deliveries in store now more…

23 March 2016

Leo Paris


Ss16 collection by Léo – in store now more…

18 March 2016

3.1 Phillip Lim


Ss16 by 3.1 Phillip Lim.. new deliveries in store more…

13 March 2016



NEW DELIVERY in store more…

10 March 2016

SU – Paris

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NEW at ICON this season – SU is born of an encounter between two worlds. Designed in Paris and handcrafted from the highest quality cottons and linens in Istanbul – Turkey more…

5 March 2016

Golden Goose Deluxe Brand


Ss16 by Golden Goose – new deliveries in store now more…

2 March 2016



Summer 16 by Roseanna – NEW delivery in store today more…

26 February 2016

Raquel Allegra

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New delivery by Raquel Allegra in store now more…

23 February 2016



NEW at ICON this season we are proud to introduce the leather besace by La Contrie. Made by hand in a small atelier in Paris more…

18 February 2016

Coming Soon – Simon Miller


Founded on the principles of japanese fabrication, Simon Miller fabrics are aged with advanced wash treatments to give a clean, vintage feel to each more…

13 February 2016



Back in store again – Re/Done is an original 501 Levi’s opened up at the seams and re-cut into three different actual shapes. You’ve got the high rise, the straight relaxed and the skinny straight more…

10 February 2016

Acne Studios


SUMMER 16 by Acne Studios – first deliveries are in store. more…

5 February 2016

CLOSED on the 14th & 15th of February

ICON will be CLOSED for maintenance this SUNDAY 14th & MONDAY 15th of February – we’re OPEN again on TUESDAY 16th with SUMMER collections. more…

15 January 2016



New season .. so NEW DESIGNERS. these are the new names this summer more…

7 January 2016

Julien David Resort ’16


Something fun to start the new year .. the first summer collections are in store. Resort’16 by Julien David, fresh and more…

1 January 2016

Happy New Year


We wish you a super H A P P Y new year ! All the best -and even more- to you and your beloved ones ! more…

20 December 2015

Sophie Bille Brahe

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X-mas wishlist .. more…

16 December 2015



When a kind of effortless coolness of a look meets absolute quality of fabrics and fitting, you’re in for a golden combination. R13 uses high quality Japanese fabrics more…

4 December 2015

Super Pieceofchic


For their Winter’15 collection ‘Galactic Jetlag’, Barbara and Sebastien from Super Pieceofchic teamed up with Nasa to more…

17 November 2015


Eytys x Dafy Hagai4_low

This Fall collection the Eytys sneakers star a fully embroidered one – the Peshawar Mother sneaker print is inspired by Afghan War Rugs woven by the  more…

10 November 2015

ICON stock sale on 15 & 16 November

Stock sale

Coming UP .. it’s time for our seasonly stocksale !

UP to 80% discount on previous collections on Sunday 15th & Monday 16th more…

5 November 2015

Golden Goose Deluxe Brand


New collection by Golden Goose in store now – check our DESIGNER section to see the full selection more…

27 October 2015

Filles a papa


White washed .. the new collection by Belgian designers FILLES A PAPA in store now more…

20 October 2015

Mother Of Pearl


Mother Of Pearl Fall/Winter ’15 new delivery in store now more…

12 October 2015

NEW // Denim X Alexander Wang

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NEW this season, Alexander Wang launches Denim X Alexander Wang, his first denim collection entirely dedicated to more…

5 October 2015


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6397 stands for revisited classics in an effortless & minimal style with a boyish spirit – your basics the way more…

1 October 2015

Paris Fashion Week


Buying Spring/Summer 2016 collections – sharing some of the nicest moments from Paris Fashion Week more…

25 September 2015



Roseanna Fall/Winter’15 new delivery in store more…

20 September 2015


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Re/Done must be the coolest concept of the moment .. it’s your perfect one of a kind Levi’s // an original 501 in that must-have blue wash more…

15 September 2015

Acne Studios


High waist but cropped trousers , maxi coats, oversized structured skirts, .. it’s all about volumes and proportions at Acne this Fall more…

10 September 2015



Navy & Army capsule by NLST – R13′s little sister. A combination of Japanese fabrics en perfect fits to tuck into more…

5 September 2015

Julien David


Julien David pre fall 2015 collection. In store more…

1 September 2015

Back to SCHOOL


VOID // the new series of bags by EYTYS.  more…

1 September 2015



Fall Winter ’15 NEW collections are in store. A GOOD thing to know is that from this season on ICON will be OPEN all Sundays 13 -17 pm ! Stay tuned to more…

15 June 2015

Private Sales at ICON

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Oh YES .. it’s that time of year .. are you still looking for a summer dress or a pair of holiday sandals ? perfect timing .. you can now enjoy a 30% discount in store more…

14 June 2015

Ancient Greek Sandals


According to an ancient Greek myth, the gods and goddesses had their sandals made on the island of Crete by a gifted sandal maker who enriched every pair with magical powers. Famous for having made the flying sandals for Hermes, the sandal maker also embellished them with his signature .. a ‘golden wing’ buckle. more…

6 June 2015

NEW at ICON // PRISM beachwear


From swimwear and espadrilles to cover-ups, london based PRISM has all it takes to get you set for beachlife more…

24 May 2015

Robert Clergerie


New at ICON this season, we are excited to have Robert Clergerie in store. Wedges and platteau sandals more…

17 May 2015

Kim Mee Hye


CROSS by KIM MEE HYE // pink, yellow and whithe 18 Kt gold  - three sizes – can be engraved to you wish more…

10 May 2015

Julien David


Personal coup de coeur .. discover Julien David runway collection in store now more…

2 May 2015

Raquel Allegra

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Featherlight jerseys and silks in the softest of pastel colours .. high summer delivery by Raquel Allegra more…

24 April 2015


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SUN is in town .. it’s time for sunglasses from the Master of Shades more…

22 April 2015

CONTEST – WIN & choose your pair of EYTYS


Because EYTYS are just too dope, we have to share them with YOU.. ! ICON gives away 10 pairs of EYTYS sneakers more…

20 April 2015

Mother Of Pearl


Still one of our absolute personal favorites .. new deliveries more…

15 April 2015

EYTYS window SPECIAL & CONTEST – win your pair of Eytys


To celebrate the launch of EYTYS SS15 campaign picture book ’48 Hours in Kyiv’ by  Ukranian artist Sasha Kurmaz, ICON will have a WINDOW INSTALLATION by EYTYS starting from the 22th of April more…

4 April 2015

R13 – the new kid in town


New at ICON this season, we proudly present the best denims in town by R13. By the same house as NLST, R13 is mainly a denim collection more…

27 March 2015

Marjorie Vermeulen


Summer ’15 collection by Marjorie Vermeulen in store now. more…

20 March 2015

New this season – NLST

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New at ICON this season, we are excited to introduce NLST. Made entirely out of Japanese fabrics more…

15 March 2015

Alexander Wang


delivery delivery delivery … ! new arrivals in store more…

4 March 2015


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Delivery by PURIFIED FOOTWEAR in store now. These ones are in – ICON more…

24 February 2015

Haus Coudeyre

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100 % Belgan, here’s something to be proud of ! Haus Coudeyre is in store now. more…

14 February 2015

Happy Valentine

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There’s nothing so sweet as a Valentine’s dream .. Sophie Bille Brahe SS’15 collection arrived in store more…

10 February 2015

New at ICON – Léo

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New designer at ICON this season, we proudly present Léo. more…

5 February 2015

3.1 Phillip Lim resort


Resort ’15 by 3.1 Phillip Lim in store – time for some more…

30 January 2015


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Once again Roseanna shot the perfect collection campaign .. Spring/Summer ’15 by Roseanna more…

25 January 2015

Acne Studios resort

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Acne Studios resort collection preview – in store now more…

23 January 2015

Isabel Marant

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First Spring/Summer ’15 delivery by Isabel Marant in store ..  more…


Fall 16

NEW designers in store

  • Carolina Ritzler
  • Charlotte Chesnais


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